Goal
Create a platform to donate, adopt, or swap plants, promoting a greener world.
Strategy
Develop an intuitive identity and interface, keeping users engaged with educational resources.
Design
Utilize a friendly and interactive design to attract and retain a diverse audience, from beginners to expert botanists.
Engagement
Promote the download of botanical guides and use push notifications for events and new adoptions, enhancing engagement.
CARD
Intuitive cards with essential information, filters for environment, distance, and ratings. Clear “Adopt” button.
USABILITY
Interactive cards, filters, and a clear visual hierarchy facilitate the selection and adoption of nearby plants, with quick access to details and additional information.
INTERFACE
Clean and tidy layout with cards for each plant, intuitive alphabetical navigation that facilitates search and quick access to information.
CLARITY
Information organized by family, bloom, and hardiness, with visible details on each card for immediate understanding.
ENGAGEMENT
The reviews section of GreenMate inspires trust, with clear feedback and star ratings. It facilitates the choice of the ideal plant sitter, reinforcing credibility and user engagement.
FEEDBACK
VISUAL ELEMENT
CALL TO ACTION
Step into the world of your ideal plant! The detail screen allows you to explore every aspect of the chosen plant.
AI INTERACTION
The plant detail screen offers an interactive image with AI: by clicking, the user can ask for personalized care tips. Informative sections and clear buttons guide exploration and adoption.
DID YOU KNOW…
CALL TO ACTION
