Goal
Create a Schär e-commerce platform that makes products easily accessible and purchasable online, expanding distribution and offering users an intuitive and functional experience.
Strategy
Through persona research and benchmarking, I designed a user-friendly and engaging interface, tailored for a young audience and focused on clear, scalable navigation.
Design
Multi-level navigation and scalable listing pages ensure an organized and accessible catalog, while product cards balance interactivity and information for an optimal shopping experience.
Engagement
I created an influencer testimonial section to foster a connection between the brand and users, promoting an interactive and loyalty-building experience with personalized content.
INTERACTIVITY AND INFORMATION
Usability and Accessibility
The card design has been crafted to make access to the most relevant information easy and intuitive, facilitating the user’s selection and purchasing process.
Everything in one page
INTERFACE
A clean, modern interface that highlights the product and key information, making the browsing experience simple and intuitive.
CLARITY
Clear, organized information for instant understanding: details on price, availability, and product features are easily accessible.
ENGAGEMENT
Interactive elements and engaging content, like reviews and loyalty points, encourage users to explore and interact with the brand.
All category pages follow a uniform structure, with variations limited to the hero content and product types. This approach ensures a strong and recognizable visual identity while reducing the user's cognitive load.
Products and Offers
The initial section highlights special offers and popular products, marked with dedicated badges. This helps users quickly identify interesting promotions while ensuring a scalable structure to manage variable content.
Filters and Intuitive Navigation
Advanced filters and display options allow users to personalize their experience by choosing the number of visible cards and refining searches based on categories or specific characteristics.
RHYTHM BETWEEN SECTIONS
The layout has been designed with a well-balanced rhythm between sections, alternating products, promotional content, and useful information to keep the user's attention high and ensure dynamic navigation.
The influencer section creates a strong emotional connection between the brand and the audience, turning influencers into ambassadors of taste. They share authentic experiences about Schär products, strengthening trust and credibility.4o
Direct Engagement
Users can discover how to incorporate Schär products into their daily lives through the eyes of real people, sparking curiosity and fostering a connection with the brand.
Community Building
The section promotes a sense of belonging, encouraging users to feel part of the Schär community, inspired by those who already love and use the products.
Promotional Value
Influencers act as catalysts to attract new customers, combining authenticity and storytelling to motivate users to try the products.
